MANAGEMENT OF INNVOATION

Single discipline educational activity

Course Sheet

Course code:

MANIN13

Academic Year of enrolment:

2018

Year of supply:

2018/2019

Type of Course:

Characterising

Degree:

Course of 2nd Cycle Degree in MANAGEMENT AND ECONOMICS

Disciplinary Sector:

Corporate Finance

Language:

English

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

CECI Federica

Cycle:

Third four months

Hours of classroom activity:

Individual study hours:

114

Prerequisites:

In order to successfully attend the classes, basics of managements and economics are required.

Objectives

Learning objectives
The course aims to offer tools to analyse (a) sources, typologies and dynamics of innovation; (b) markets for technologies; (c) process for developing new products. Students will be able to develop methodological and technical tools to understand, interpret and manage technological innovations.

Learning outcomes

Learning outcomes
**Knowledge and ability to understand
- describe the main models of innovation
- list the market strategies for introducing an innovation in the market
- illustrate the fundamental characteristics of the innovation processes
- understand the most diffused approach to internal development of innovations
- recognize the main characteristics of ecosystems and platforms

**Applied knowledge and understanding
- use analytical tools to interpret technological innovations
- plan the most appropriate the market strategies for introducing an innovation in the market
- discuss the most diffused approach to innovation management.

**Autonomy of judgment
linking economic and technological aspects of innovation- carry out general evaluations concerning the economic aspects of innovation
**Communication skills
The resulting multidisciplinary communication skills are the main result of teaching. The student will indeed be able:
- to combine the technical and managerial terminology related to innovation management
- to contribute to the resolution of problems related to innovation management

Contents

The course “management of innovation” focuses on firms’ innovative processes and on the issues arising from them. The course analyses challenges and criticalities relevant the development and maintenance of an organizational structure that facilitate innovation and to the management of the key individuals in the firms innovative processes. More specifically, the course focuses on the strategic, organizational and operative dimensions of innovative processes, paying special attention to high technology firms.

Extended Syllabus

Part 1: The Importance of Technological InnovationSources of Innovation; Firm Linkages with Customers, Suppliers, Competitors, and Complementors; Universities and Government-Funded Research; Innovation in Collaborative Networks Types and Patterns of Innovation; Types of Innovation; Technology S-Curves; Technology CyclesPart 2: Market and InnovationStandards Battles and Design Dominance; Why Dominant Designs Are Selected; Learning Effect; Network Externalities; Multiple Dimensions of ValuesTiming of Entry; First-Mover Advantages and Disadvantages; Factors Influencing Optimal Timing of Entry Part 3: Organizing for Innovation Size and Structural Dimensions of the Firm; The Ambidextrous Organization; Modularity and “Loosely Coupled” Organizations; Modular Products; Loosely Coupled Organizational Structures; Managing Innovation Across BordersManaging the New Product Development Process; Objectives of the New Product Development Process; Sequential versus Partly Parallel Development Processes; Project Champions; Involving Customers and Suppliers in the Development Process; The Lead User Method of Product Concept Development; Crowdsourcing ; Tools for Improving the New Product Development Process; Tools for Measuring New Product Development Performance Managing New Product Development Teams; Constructing New Product Development Teams; The Structure of New Product Development Teams; Functional Teams; Lightweight Teams; Heavyweight Teams; Autonomous Teams; The Management of New Product Development Teams; Team Leadership; Team Administration; Managing Virtual Teams  

Recommended Bibliography

Attending students: papers and case studies distributed in class + selected chapters from Schilling (2013) Strategic Management of Technological Innovation, McGraw Hill
Not attending students: Schilling (2013) Strategic Management of Technological Innovation, McGraw Hill. Chapters: 1-2-3-4-5-10-11-12

Methods of Provision

Conventional

Teaching Methods

The teaching method is based on a combination of traditional lecture, guest - seminars, case discussions and students presentations

Evaluation methods

Verification of learning:

The student's level of learning will be assessed with the use of multiple methods: class participation; case discussion; class work; and a final written test.
For attending students: the final mark will be composed as follows: 10% class participation; 30% case discussion; 30% class work; 30% written exam.
Class participation, case discussion and class work are aimed at probing in the learner the communication skills, the mastery of the specific technical language of the discipline, the clarity of the exposition. Moreover, students are asked to develop the ability to work in team, share their ideas ad collaborate with others.
The written exam is divided into open questions and multiple-choice questions. This test has a duration of 1/2 hour and is aimed at exploring above all "knowledge" and "know-how" (Dublin Descriptors 1 and 2).

Contacts/More Information

Additional information regarding course, lecture notes, support materials and case studies can be found in the e-learning page.
Erasmus students can contact the teacher for additional information.

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree