STRATEGIC MANAGEMENT

Single discipline educational activity

Course Sheet

Course code:

000106L

Academic Year of enrolment:

2024

Year of supply:

2024/2025

Type of Course:

Characterising

Degree:

Course of 2nd Cycle Degree in ECONOMICS AND COMMERCE

Disciplinary Sector:

Business Administration

Language:

Italian

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

DI TULLIO Patrizia

Cycle:

First semester

Hours of classroom activity:

Individual study hours:

102

Prerequisites:

It is recommended that all students take the "Economia aziendale" exam first.

Objectives

The course aims to provide the students with the tools for the analysis and the interpretation of the governance and strategic management models of firms.
In particular, this purpose is linked to the following learning outcomes:

Knowledge and ability to understand – the course aims to provide knowledge and comprehension related to the basic concepts and scientific language for business strategy. This knowledge and competences are obtained through the participation at the lessons and seminars with corporate executives, organized during the course, and through the individual, autonomous, and guided study.

Ability to apply knowledge and understanding – the course aims to support the advancement of strategic interpretation of business concepts. This outcome is pursued through an educational approach aimed at analyzing prearranged themes, related to the analysis and the strategic management of firms. The ability to apply knowledge and understanding is demonstrated through a critical reflection of the students on the contents of textbooks; it is urged by the lessons; it is supported by the study of business cases, explained by the professor, entrepreneurs, and professionals, who hold organized seminars.

Contents

The course describes and examines the main set of problems related to the strategic analysis and management of firms. Particularly, the course analyses: the general concept of strategy; the analysis of strategic positioning and the tools for strategic analysis; the set of problems related to the definition and realisation of competitive and corporate strategies of firms; the strategic management.

Extended Syllabus

Business strategy: Introductive concepts
- Strategic planning and emergent strategies;
- Macro-environment analysis;
- Micro-environment analysis;
Corporate strategies:
- Organisational strategy;
- Diversification strategy;
- Portfolio strategy;
- Economic and financial strategy;
- Social strategies
Business strategies:
- Analysis of sector and competitive environment;
- Resources, capacity and business potential;
- Business strategies;
- Internationalization strategies;
- Firms models of integration and competitive strategies

Recommended Bibliography

• Molteni, M., Invernizzi, G., Pedrini, M., Corporate Strategy Lab. Valutare le imprese e innovare le imprese multibusiness, McGraw Hill, Ed. 2021;
• Coda, V., Invernizzi, G., Russo, P., La strategia di business, McGraw Hill, Ed. 2021.
For both reference texts, the parts to be studied will be indicated in the classroom.

• Additional bibliographical material will be notified in classroom and made available through the Moodle platform on the fad.unich.it web page.

Methods of Provision

Conventional

Teaching Methods

Lectures
Presentation and discussion of business cases

Evaluation methods

Verification of learning:

Knowledge and ability to understand – the effectiveness of the course is verified through a preliminary written test and an individual interview. The written exam consists of a number of questions equal to a number of credits the student needs to obtain. These questions cover general themes and intend to verify the student's ability to briefly articulate the main aspects related to the subject matter. The individual interview consists of questions aimed at delving deeper into some of the course program's topics (including those covered in the written exam) to verify the student's capability to examine specific aspects. The final evaluation takes into account the results of both the written and oral tests.

Ability to apply knowledge and understanding – During the oral test, the professor verifies the capability of the students to apply the acquired knowledge on business strategy themes and business cases explained in the lectures, selected from the current economic context, analysed in seminars, and deepened in individual study.

Contacts/More Information

E-mail: Patrizia.ditullio@unich.it
Student support: Friday 9.00 a.m

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree

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