The pragmatic of communication
Management and pragmatic of communication
Areas of business communication
Brand Management
Advertising
Code of Ethics
Organizational communication
Digital communication
Communication mix

A. Pastore e M.Vernuccio, IMPRESA E COMUNICAZIONE. Principi e strumenti per il management, Ed. Apogeo, 2008

Communication management is a key element in corporate governance in search of a best reputation. The principles to which you must follow a responsible and effective business communication are the same that are applied to the process of communication between two people: fairness, accuracy and signification.
The aim of this course is to study government of enterprise communication in the theory, tools, managerial and operational techniques, including through the systematic use of business cases presented by those directly involved. After outlining the role of communication in the creation and dissemination of value, the course aims to analyze the communicative needs expressed in different areas of communication: institutional, economic, financial, marketing and organizational.

Lectures and workshop
Oral examination