LEARNING OBJECTIVES
In accordance with the learning objectives of Master Degree Program, “Internationalization Strategies and Digital Innovation” course is intended to provide advanced knowledge and specialized skills as to why, where and how undertake international expansion and the related role of digital innovation in support of this process.
This course, firstly, describe the main theoretical perspectives about internationalization of the firms. Then, it examines the different internationalization processes and ways to carry-out it.
At the end of this course students should be able to use and apply the acquired knowledge and skills for planning, developing and taking internationalization strategies, both within the different processes (production, outlet market, R&D, etc.) and according to given more suitable ways. In adding, they should be able to assist, support and lead to carry out the related main operations (e.g., how to start and increase international expansion of the firms, as well as solving some issues arise from this process), by means of surveys, cost-benefit analysis, reports, studying legislation impacts, risks assessment, and the like. Lastly, they should able to use and apply digital innovation in support of internationalization process, and, at the same time, in order to strengthen and sustaining competitive advantage over time.