The general objective of the course is to provide
knowledge and skills regarding the strategic
management of companies, the main strategic
analysis and planning approaches. Through the
study of both static and dynamic approaches and
techniques proposed by theory and practice, the
course aims to provide the student with the
knowledge of terminology and operational tools to
understand strategic issues and develop decisionmaking
skills and of diagnosis.
EXPECTED LEARNING OUTCOMES
At the end of the course, the student must have the
following skills and knowledge:
KNOWLEDGE AND UNDERSTANDING
- understand the theoretical models and the
operational tools of strategic analysis;
- interpreting the tools useful for the development of
forecasts and decisions;
- understand the basic contents and development
methods of strategic planning;
- identify the strategies associated with the various
strategic dynamics of the sectors;
- understand the strategic growth and competitive
strategies adopted by companies
KNOWLEDGE AND APPLIED SKILLS
- applying the strategic analysis tools to concrete
cases
- identifying the characteristics of a competitive
environment and the strengths and weaknesses of
companies
- comparing various strategic decisions based on
the features of the competitive setting
- identifying the strategic options to be taken in the
competitive environment
- assessing the adequacy of a strategic decision
- drawing up a strategic plan
- verifying the adequacy of the performances
obtained
MAKING JUDGMENT:
- interpreting the business problems (e.g. reduction
of market share) of companies operating in different
sectors
- linking business problems to strategic decisions;
- comparing different strategic options;
- identifying the appropriate tools to be applied for
the solution of the business problem on the basis of
concrete case study;
- evaluating the effectiveness of the decisions made.
COMMUNICATION SKILLS:
- transmitting technical language;
- ability in transmitting the logical path followed in
the decision-making process;
- ability to persuade and coordinate a teamwork;
- ability in transmitting problems and strategic
solutions deemed most effective.
LEARNING ATTITUDE
- Carries out individual and group research on
specific aspects of the discipline;
- compare their skills with professional practice
(managers, specialized journals, case studies)