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Single discipline educational activity
Course Sheet Academic Year of enrolment:
Disciplinary Sector:
SOCIOLOGY OF CULTURE AND COMMUNICATION
Professor and Collaborators:
Hours of classroom activity:
Prerequisites:
The course requires a good knowledge of sociology of cultural processes, general sociology and history of sociological thought of the twentieth century.
Objectives
Contents Title of the course:
After the pandemic: sociology and communication
The course focuses on the strategies of media narration of the pandemic and its communicative, health and social consequences, with particular regard to the dialectics of safety and unsafety, certainty and uncertainty within the physical and digital environment. Hence the analysis of public communication and its main theories and normative paradigms, with a focus on the informative techniques of public institutions and authorities, whose press offices are increasingly required to provide accurate and reliable contents in terms of public service. In this sense, the perception of risk is closely related to the action of journalists and opinion leaders, whose expert knowledge is often perceived as certain knowledge, as in the case of virologists, who became interpreters of the dramatic pandemic emergency.
Extended Syllabus The media narration of the pandemic showed the meaningful informative relevance of risky situations, especially when they impact on everyday life and human freedom. The media narration of the pandemic showed the meaningful informative relevance of risky situations, especially when they impact on everyday life and human freedom. This is what recent studies have brought to light, thanks to successful theoretical insights in the field of communication studies, as in the case of Mazzoli’s “media patchwork”. Technology, entertainment, journalism have turned “media logic” into a shared social culture. The (sometimes criminal) narration of risks marks daily life, not only within the political, health and institutional spheres at large.
While dwelling on Lovari and Ducci’s volume (2022), in the first part of the course the genesis, the evolution and transformation of the applicative structures of public communication will be analyzed, with a focus on the impact of digital technologies in the relationship of institutions, media and citizens. Starting from the tenet of institutional public communication, the course will deal with theories, models and practices that outline the functions and cognitive pathways that play a new cultural function, even in the light also of the pandemic crisis and the increasing role of digital platforms.
In the second part of the course, the volume edited by Mazzoli and Menduni (2022) will be analyzed, so as to understand how the first global disaster of the social media era changed communication, leadership and the principle of authority, the respect of for scientific skills, the dilemmas of science and ethical questions on the right to live and to be treated. Hence the focus on the profession of journalism as described by those in the field: professionals of information, editors, columnists and talk show presenters, influencers and youtubers.
Recommended Bibliography R. Silverstone, Media and Morality: On the Rise of the Mediapolis, Polity Press, London 2006.
D. M. Berube (ed.), Pandemic Communication and Resilience, Springer, 2021.
Methods of Provision
Teaching Methods The class will be taught with the help of didactic supports and research material (digital).
Evaluation methods Verification of learning:
Oral exam, evaluated in thirtieths, which aims at verifying the ability to clearly and autonomously outline the topics of the course.
Contacts/More Information