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Single discipline educational activity
Course Sheet Academic Year of enrolment:
Professor and Collaborators:
Hours of classroom activity:
Prerequisites:
Knowledge of the basic principles of Economics and Business Management.
Objectives Contents Marketing: managerial contents.
Extended Syllabus 1.Defining of marketing.
Recommended Bibliography J. Paul Peter, James H. Jr. Donnelly, Carlo A. Pratesi, Marketing, Mc Graw Hill, ultima edizione.
Methods of Provision Teaching Methods The course includes 72 hours of lessons divided into 3 weekly lessons of 2 hours. The course includes lectures, exercises and case studies with possible testimonies in the classroom.
Evaluation methods Verification of learning:
The assessment of the students' level of learning will be carried out with the use of a written test and a subsequent oral exam (not compulsory).
The examination methods are the same for attending and non-attending students
Contacts/More Information All information concerning the course, the lecture notes, the support materials and the exercises and all communications will take place through the e-learning page
