• "Orthodox" economic and financial theory (outline)
• Empirical evidence on market efficiency.
• Factors that influence the markets
        o Structural factors
        o Cultural factors
        o Psychological factors
• Decision making and bisystemic theory
        o Attention and effort
        o The associative mechanism
        o Cognitive fluidity
        o Norms, surprises and causes
        o A mechanism to jump to conclusions
        o How judgments are formed
        o Answer an easier question
• Heuristics and bias
        o The law of small numbers
        o Anchors
        o The science of availability
        o Availability, emotion and risk
        o Conjunction fallacy
        or Less s more
        o Stereotypes
        o The regression towards the average
• Excessive security
        o The illusion of understanding
        o The illusion of validity
        o Insights against formulas
        o Expert intuition
        o External vision
        o Optimism
• Value theory and choices
        o The Bernoulli theory
        or La Prospect Theory
        o The endowment effect
        o Negative events
        o The 4-cell scheme
        o Rare events
        o Risk policies
        o Inversions
        o Frame and reality
• The two selves
• Mental accounting and self-control
• The nudging
• Decisions under conditions of uncertainty.