OBJECTIVES
The course aims to develop the ability of students to contribute to the strategic management of medium and large companies, through the application of operational tools, analysis of concrete case studies and simulations that help students to analyze the strategic problems and to identify the most appropriate strategies.
CONTENTS
STRATEGIC DECISION-MAKING LEVELS: functional criteria and hierarchical criteria
COMPETITIVE ADVANTAGE AND BASIC COMPETITIVE STRATEGIES
STRATEGIC MANAGEMENT: phases and tools of strategic analysis; the life cycle.
CORPORATE STRATEGY: classification of possible strategies
BUSINESS STRATEGY AND FUNCTIONAL STRATEGIES
STRATEGIC MANAGEMENT IN MULTIBUSINESS FIRMS: corporate portfolio strategies, business strategies and te role of matrices
PROFIT PLANNING AND ANALYSIS OF DEVIATIONS
TRANSFER PRICES AND MANAGEMENT OF PERFORMANCE
STRATEGIC CONTROL
PROSPECTIVE ANALYSIS AND SCENARIO PLANNING
BUSINESS GAMES AND CASE STUDIES
TEXTBOOKS
Simons R., Amigoni, Sistemi di controllo e misure di performance, Egea, Milano, 2004 (some chapters)
Other supporting materials provided by the teacher and available on the platform http://elearning.unich.it
Scientific articles and teaching material for the business game
