English
- Essay
- Classic Novella
- Contemporary Short Story
- George Orwell, “Why I Write” (1949)
- Isaiah Berlin, “The Hedgehog and the Fox” (1953)
- Umberto Eco, “The Myth of Superman” (1972)
- Robertson Davies, “Literature and Technology” (1989)
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- Henry James, “The Beast in the Jungle” (1903)
- Joseph Conrad, “The Secret Sharer” (1909)
- James Joyce, “The Dead” (1914)
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- David Lodge, The Man Who Wouldn’t Get Up and Other Stories (2016)
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- to introduce the student to literary communication through the various genres listed in Contents and Reference Texts
- to develop the various inter-connections and links present in the argumentative/literary text and to compare them with those present in the economic/management text
- to emphasize the psychological and sociological dimensions of the act of persuasion inherent in the literary narrative in relation to the concept of marketing in commercial communication and advertisement
- to write an academic essay/article (with bibliographical references) considering the dichotomy present between literary and commercial communication

- classroom lessons
- seminars
- student PowerPoint presentations
- workshops

In-class evaluation for students who attend the course; final written multiple choice/true or false quiz for those students who do not attend the course