• "Orthodox" economic and financial theory (outline)
• Empirical evidence on market efficiency.
• Factors that influence the markets
o Structural factors
o Cultural factors
o Psychological factors
• Decision making and bisystemic theory
o Attention and effort
o The associative mechanism
o Cognitive fluidity
o Norms, surprises and causes
o A mechanism to jump to conclusions
o How judgments are formed
o Answer an easier question
• Heuristics and bias
o The law of small numbers
o Anchors
o The science of availability
o Availability, emotion and risk
o Conjunction fallacy
or Less s more
o Stereotypes
o The regression towards the average
• Excessive security
o The illusion of understanding
o The illusion of validity
o Insights against formulas
o Expert intuition
o External vision
o Optimism
• Value theory and choices
o The Bernoulli theory
or La Prospect Theory
o The endowment effect
o Negative events
o The 4-cell scheme
o Rare events
o Risk policies
o Inversions
o Frame and reality
• The two selves
• Mental accounting and self-control
• The nudging
• Decisions under conditions of uncertainty.