The course aims to provide the basic knowledge on the most accepted and spread scientific models regarding the formation, measurement, prediction and change of attitudes and behaviours; the course provide also knowledge and ability to reflect on the mechanisms through which attitudes regulate individual and collective behavior in community and organizational contexts.
Graduates will acquire:
Know and understand:
- the basics of attitudes (structure, formation, function in individual and collective life)
-the basics of attitude change
- the basic knowledge of the psychology of persuasive communication
-to be able to apply attitude’s models of prediction and changing
- to be able to apply explicit and implicit attitude and behaviour measurement techniques, appropriately to different contexts
-to be able to identify and analyse social phenomena involving attitudes towards disadvantaged groups and social categories
- to know and correctly interpret the interdependence of intrapersonal, interpersonal and collective factors in the maintenance of social attitudes and behaviours
Ability to apply knowledge and understanding
- to be able to apply what has been learned at theoretical level to real cases and in various contexts
-to recognise and discern the appropriateness and applicability of intervention hypotheses to change attitudes and behaviours in relation to various contexts (organisational, political and consumer)
Autonomy of judgement
- to be able to formulate appropriate judgements in reading and discussing the proposed scientific articles
- be able to evaluate real cases
-to be able to evaluate proposals for intervention, also in relation to professional ethics
Communication skills
- to be able to communicate clearly and unambiguously one's own knowledge and ideas on the course contents to specialists and non-specialists people
Learning skills
-to be able to understand and reflect on the course topics
-to be able to understand a higher level lectures (i.e. doctoral lessons)