The aim of the master's degree course in Digital Marketing is to train professionals with managerial knowledge (in particular marketing) and digital skills suitable for the new needs of companies that operate in a space that is no longer just physical but digital. The master is characterized by a multidisciplinary educational offer that aims to promote understanding of the dynamics and the use of the tools necessary to operate appropriately in the digital marketing ecosystem. The main goal is, therefore, to train professionals equipped not only with a deep knowledge of the market and the peculiar characteristics of the activities and processes related to marketing, but also the technical specifications to operate successfully. For this reason, in the training course the economic, legal and business disciplines are integrated with the quantitative-IT ones, in order to provide the student with an articulated and integrated vision of these areas in line with the needs expressed by the companies.