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MACHINE LEARNING AND DATA SCIENCE Single discipline educational activity
Course Sheet Academic Year of enrolment:
Professor and Collaborators:
Hours of classroom activity:
Prerequisites:
Knowledge of the contents of the Statistics and Data Analytics courses is strongly recommended.
Objectives
Contents The course aims to provide the basic knowledge and practical skills to implement marketing data analysis processes based on Machine Learning techniques, through the use of Open Source and free tools.
Extended Syllabus Module 1: Data Science and Machine Learning
- Introduction to Data Science: Definition, basic concepts.
- The phases of a Data Science project and process management models
- Data Understanding: Sources and types of data
- Introduction to Machine Learning: Definitions and characterization of the main problems and methods.
- Practical introduction to the KNIME platform and first analysis workflow
Module 2: Data preparation / visualization
- Data preparation: problems and practical solutions in KNIME, case studies and practical exercises
- Manipulation, aggregation and visualization of data in KNIME, case studies and practical exercises
Module 3: Modeling
Linear and logistic regression: recalls.
Regression workflow in KNIME: case study and practical exercise.
Classification algorithms and evaluation metrics.
Classification workflow in KNIME: case study and practical exercise.
Clustering algorithms: recalls
Segmentation workflow via clustering in KNIME: case study and practical exercise.
Recommended Bibliography Study material provided by the teacher during the lessons.
Methods of Provision
Teaching Methods The course alternates theoretical lectures and classroom exercises in which students will be able to apply the methods studied in practice through the tool adopted (KNIME).
Evaluation methods Verification of learning:
The final exam consists of a practical computer test with KNIME software and an oral interview.