The general objective of the course is to provide knowledge and skills regarding the strategic management of companies, the main strategic
analysis and planning approaches. Through the study of both static and dynamic approaches and techniques proposed by theory and practice, the
course aims to provide the student with the knowledge of terminology and operational tools to understand strategic issues and develop decision-making skills and of diagnosis.

EXPECTED LEARNING OUTCOMES
At the end of the course, the student must have the following skills and knowledge:
KNOWLEDGE AND UNDERSTANDING
- understand the theoretical models and the operational tools of strategic analysis;
- interpreting the tools useful for the development of forecasts and decisions;
- identify the strategies associated with the various strategic dynamics of the sectors;
- understand the strategic growth and competitive strategies adopted by companies
KNOWLEDGE AND APPLIED SKILLS
- applying the strategic analysis tools to concrete cases
- identifying the characteristics of a competitive environment and the strengths and weaknesses of companies
- comparing various strategic decisions based on the features of the competitive setting
- identifying the strategic options to be taken in the competitive environment
- assessing the adequacy of a strategic decision
MAKING JUDGMENT:
- interpreting the business problems (e.g. reduction of market share) of companies operating in different sectors
- linking business problems to strategic decisions;
- comparing different strategic options;
- identifying the appropriate tools to be applied for the solution of the business problem on the basis of concrete case study.
COMMUNICATION SKILLS:
- transmitting technical language;
- ability in transmitting the logical path followed in
the decision-making process;
- ability in transmitting problems and strategic solutions deemed most effective.
LEARNING ATTITUDE
- Carries out individual and group research on
specific aspects of the discipline;
- compare their skills with professional practice (managers, specialized journals, case studies)