STRATEGIC MANAGEMENT

Single discipline educational activity

Course Sheet

Course code:

STRAMAN23

Academic Year of enrolment:

2023

Year of supply:

2023/2024

Type of Course:

Elective Course

Degree:

Course of 2nd Cycle Degree in DIGITAL MARKETING

Disciplinary Sector:

Business Administration

Language:

Italian

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

CONSORTI Augusta

Cycle:

Third four months

Hours of classroom activity:

Individual study hours:

114

Prerequisites:

Although no prerequisite is required, the knowledge of the basic concepts of business economics is important, with particular reference to the following aspects: economic and financial measures, income and equity, organizational structures

Objectives

The general objective of the course is to provide knowledge and skills regarding the strategic management of companies, the main strategic
analysis and planning approaches. Through the study of both static and dynamic approaches and techniques proposed by theory and practice, the
course aims to provide the student with the knowledge of terminology and operational tools to understand strategic issues and develop decision-making skills and of diagnosis.

EXPECTED LEARNING OUTCOMES
At the end of the course, the student must have the following skills and knowledge:
KNOWLEDGE AND UNDERSTANDING
- understand the theoretical models and the operational tools of strategic analysis;
- interpreting the tools useful for the development of forecasts and decisions;
- identify the strategies associated with the various strategic dynamics of the sectors;
- understand the strategic growth and competitive strategies adopted by companies
KNOWLEDGE AND APPLIED SKILLS
- applying the strategic analysis tools to concrete cases
- identifying the characteristics of a competitive environment and the strengths and weaknesses of companies
- comparing various strategic decisions based on the features of the competitive setting
- identifying the strategic options to be taken in the competitive environment
- assessing the adequacy of a strategic decision
MAKING JUDGMENT:
- interpreting the business problems (e.g. reduction of market share) of companies operating in different sectors
- linking business problems to strategic decisions;
- comparing different strategic options;
- identifying the appropriate tools to be applied for the solution of the business problem on the basis of concrete case study.
COMMUNICATION SKILLS:
- transmitting technical language;
- ability in transmitting the logical path followed in
the decision-making process;
- ability in transmitting problems and strategic solutions deemed most effective.
LEARNING ATTITUDE
- Carries out individual and group research on
specific aspects of the discipline;
- compare their skills with professional practice (managers, specialized journals, case studies)

Contents

Business strategy: basic concepts, corporate strategy, business strategy, operations, competitive advantage and competitive
strategies
The strategic analysis: environment, industry, competitors, resource analysis, SWOT analysis
The evolution of the sector: lifecycle model and related strategies
The product/market strategies
The diversification strategies and the integration
The multi-business companies and the portfolio management
Business Model 4.0: Customer experience strategy and customer intimacy, operational leadership

Extended Syllabus

Business strategy: basic concepts, decision-making levels (CORPORATE STRATEGY, BUSINESS STRATEGY, OPERATIONS), competitive advantage and competitive strategies, the value chain model
The strategic analysis: environment (PESTEL, SWOT), industry and competitors (5 FORCES, COMPETITORS), internal analysis
The evolution of the sector: lifecycle model,
The growth strategies (Ansoff matrix), integration strategies and diversification
The multibusiness companies (diversification strategy, portfolio matrix)
Customer experience strategy, mass customization and operational leadership

Recommended Bibliography

Textbook will be communicated at the beginning of the course
Supplementing teaching materials on e-learning platform

Methods of Provision

Conventional

Teaching Methods

The course includes 36 hours of lessons divided into 3 weekly lessons and will be organized in frontal lessons, case studies.
To develop specific skills, case studies will be proposed during the course (applying strategic analysis methods). These methods allow to verify the level of knowledge learning, the ability to apply the strategic tools in practice and the transversal skills related to communication and teamwork. In addition, seminars will be held with managers, in order to convey knowledge of the innovative models of strategic management and decision-making adopted by
companies.

Evaluation methods

Verification of learning:

The student's assessment will take place with a written exam on the program (for all).
The written test lasts 60 minutes and consists of 20 multiple choice questions + 2 open questions; it assigns 1 point for each correct closed answer and
a range 0-5 points for the open answer. The final score is expressed out of thirty.

Contacts/More Information

Erasmus students can e-email the teacher for the program and the teaching materials

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree