OPERATIONS MANAGEMENT

Course Sheet

Course code:

EGEI12

Academic Year of enrolment:

2020

Year of supply:

2020/2021

Divisions:

Cognomi A-D

Type of Course:

Characterising

Degree:

Course of 1st Cycle Degree in MANAGEMENT AND ECONOMICS

Disciplinary Sector:

Corporate Finance

Is part of:

OPERATIONS MANAGEMENT

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

CECI Federica

Cycle:

Second semester

Hours of classroom activity:

Individual study hours:

153

Prerequisites:

No prerequisites are required.

Objectives

The course provides students with the basic tools for the governance and management of firms producing goods and services. In particular, the course wants to deepen:
- knowledge of the tools for analyzing the competitive business environment
- knowledge of how to design and implement business strategies
- knowledge of the development of functional business strategies
In particular, at the end of the course, the student will be able to analyze the environment and the firm in terms of resources and skills, to make decisions concerning the strategic and managerial choices of the firm.
At the end of the course, the student will be able to identify and define the strategic choices at both corporate and business level, required to survive in the market and achieve competitive advantage.

Specifically, at the end of the course, the student:
KNOWLEDGE AND COMPREHENSION ABILITY
- identifies and classifies the variables that constitute the environment in which the firm operates.
- recognizes the influence exercised by these variables on the firm
- identifies the boundaries of the firm and the building blocks on which the firm can build the competitive advantage
- distinguishes corporate strategies from business strategies
- identifies and recognizes the main corporate functions.

KNOWLEDGE AND UNDERSTANDING ABILITY
- analyzes the external environment and identifies the environmental forces relevant to the firm
- formulates strategic choices in specific environmental and business conditions
- evaluates the firm strategic choices according to the characteristics of the firm and its competitive context
JUDGMENT AUTONOMY
- interprets the strategic choices of the firm and expresses critical considerations
COMMUNICATION SKILLS
The student, at the end of the course, will be able to communicate problems, ideas and solutions related to business management in a clear, correct and exhaustive way and he will be able to express itself effectively both with respect to a non-specialized audience of users and clients that compared to experts.

Contents

The course examines the main strategic and operational activities of the firm. It aims to provide (a) a framework of the strategic business activities through the analysis of alternative strategic paths (b) the analytical tools used to understand the characteristics and the evolution of industrial sectors. In addition, the course analyzes the main management functions of the firm (e.g., production, marketing, and organization).

Extended Syllabus

Module 1:
Strategies in the enterprise system
Business system and competitive context
The company as a "sustainable" system
Resources and skills
Competitive strategies
The business model
Internationalization strategies
Integration strategies
Diversification strategies
Strategic planning

Module 2:
Business organization
Marketing
Production management models and operations
The financial function
Logistics
Innovation management

Recommended Bibliography

Fontana, F. e Caroli, M. Economia e Gestione delle Imprese, McGraw-Hill.

Teaching Methods

The teaching method is based on traditional lectures, business cases, simulation and seminars by managers and entrepreneurs

Evaluation methods

Verification of learning:

The assessment of the level of learning will be carried out with the use of a written test and a subsequent oral test. The written exam is composed by multiple-choice questions. The written exam is aimed at exploring the level of "knowledge" and "know-how" of the students (Dublin Descriptors 1 and 2). It represents the 60% of the overall assessment articulated in relation to the educational objectives to be evaluated.
The oral exam (40% of the overall evaluation) is aimed at probing the learner on the one hand the communication skills, on the mastery of the language (not only the specific technical one of the reference subject) and on the clarity of the exposition, and the ability to interpret and analyze business problems.

Attending students may obtain a maximum of 3 extra points in the final evaluation through the participation in a Project Work organized by the teacher in collaboration with a local firm.
The examination procedures are the same for attending and non-attending students.

Contacts/More Information

All information concerning the course, the lecture notes, the support materials and the exercises and all communications will take place through the e-learning page

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree