CORPORATE MANAGEMET

Single discipline educational activity

Course Sheet

Course code:

FS4254

Academic Year of enrolment:

2022

Year of supply:

2023/2024

Type of Course:

Characterising

Degree:

Course of 1st Cycle Degree in PHILOSOPHY AND EDUCATION SCIENCES

Disciplinary Sector:

Business Administration

Location:

Credits:

Programme Year:

Professor and Collaborators:

GIANSANTE Paola

Cycle:

First semester

Hours of classroom activity:

Individual study hours:

102

Prerequisites:

No specific knowledge is needed to learn the subject easily.

Objectives

The teaching contributes to the fulfilment of the learning objective of the
three-year course Degree in Philosophy and Pedagogy, supplying
students with the basic knowledge and competences in Management, in
addition to the theoretical knowledge and operational powers in
Programma esteso 1 ELEMENTI PROPEDEUTICI ALLO STUDIO DEL MANAGEMENT
- Azienda: definizione, caratteristiche e tipologie d’azienda
- La componente “soggettiva” dell’azienda: soggetto giuridico ed
economico, manager e leader
2 L’ASSETTO ORGANIZZATIVO DELL’AZIENDA
- La convenienza economica ad istituire l’azienda
- Le scelte inerenti: la localizzazione, la dimensione e la veste giuridica
dell’azienda
- Le strutture organizzative: caratteristiche e tipologie
- La gestione delle risorse umane: ricerca, selezione, formazione,
valutazione, retribuzione, incentivi
3 LA GESTIONE AZIENDALE
- Gli aspetti operativi dell’azienda: i finanziamenti attinti e concessi e le
operazioni relative alla produzione
- Il concetto di reddito e il concetto di capitale
- I principi di economicità, efficienza ed efficacia
4 LA STRATEGIA AZIENDALE
- Definizione, caratteristiche e contenuto della strategia aziendale
- Pianificazione e strategia
- Le componenti del piano strategico: missione, obiettivi strategici, audit
strategico, analisi SWOT
5 IL MARKETING
- Il processo di marketing: prodotto, prezzo, mix della promozione, punto
vendita
- Il comportamento di acquisto del consumatore
- La customer satisfaction
6 LA RESPONSABILITA’ SOCIALE DELL’IMPRESA
- L’impresa nell’attuale situazione di contesto e nelle relazioni con i suoi
stakeholders
- Gli aspetti evolutivi della responsabilità sociale dell'impresa
- Le determinanti dello sviluppo della responsabilità sociale dell'impresa.
Sostenibilità Obiettivi di sviluppo sostenibile 4 e 8.
pedagogy and teaching methodology.
The teaching aims at conveying concepts and the basic knowledge of
management skills in order to offer an insight of the structure and the
mode of operation of companies, both state and private. The teaching
contributes to the education of a professional having managing skills in
the field of vocational education.
At the end of the course the student will reach the following objectives in
terms of:
Knowledge and learning abilities:
- to identify the unique features of the company;
- to recognize the different organizational structure of companies;
- to describe the operational aspects of the company;
- to illustrate the basic parts of the strategic plan;
- to manage the basic elements of marketing mix;
- to identify the relations company-stakeholders with a view to develop
the corporate social responsibility.
Autonomous judgement:
- to adopt management skills towards the corporate;
- to interpret empirical data coming to light.
Communications skills:
- to use the specific language in the interpretation of the business
process;
- to take part in the solution of the problems affecting the operational
management of the company.

Contents

The teaching introduces the field of subjects analysing business
administration under different aspects: management skills organization,
strategy, marketing techniques, corporate social responsibility. The
learning path starts with introductory elements necessary or the study of
management techniques, to go on with the analysis of the company
organizational set-up, then the main aspects of business management
are analyzed, with regard to finance, production, calculation of
entrepreneurial income, capital. The course continues analyzing the role
of planning and devising business strategies. The learning path focuses
on marketing as a process meant to achieve customer satisfaction. At the
end of the course the theme of corporate social responsibility is
introduced, identifying the way of managing the relationship
customer\stakeholders whilst ensuring the compliance with ethical
principles.

Extended Syllabus

1. INTRODUCTORY ELEMENTS FOR MANAGEMENT STUDY
- The company: definition, features and kinds of companies
- The "subjective" component of the company: economic and legal
entity, manager and leader
2. ORGANIZATIONAL SET-UP
- Economic viability in setting up a company
- Location, size and legal status
- Organizational structure: features and kinds.
- Human resources management: search, selection, training, evaluation,
incentives.
3. BUSINESS MANAGEMENT
- Funding and production
- The concepts of income and capital
- Principles of economy, efficiency and effectiveness
4. BUSINESS STRATEGY
- Business strategy: definition, characteristics and content
- Planning and strategy
- Components: mission, strategic objectives, strategic audit, SWOT
analysis
5. MARKETING
- The marketing - Process: product, price, promotion, placement
- The purchasing behaviour of consumers
- Customer satisfaction
6. THE SOCIAL RESPONSIBILITY OF COMPANIES
- The company in the current climate and the relations with its
stakeholders
- The evolution of corporate social responsibility
- The development of corporate social responsibility: determiners.

Recommended Bibliography

P. Lizza, P. Giansante, Elementi di management aziendale, EUROM, Roma
2017.
If necessary supplementary material will be made available for the
students on e-learning platforms.

Teaching Methods

The teaching makes use of whole class teaching, which is interactive and
engaging, integrated with various methods selected according to the
students’ needs as well as the follow–up needs pointed out during the
course.
To be more detailed, we can say that the teaching consists of 48 hours of
whole class teaching, divided in two-hour classes as per calendar.
In order to ease the accomplishment of the objectives, the working
method will favour dialogue and active participation to the lesson,
making use of both whole class teaching and guided discussion, group
works and the participation in seminars concerning the topics covered,
presented by members of the business world.
Attending the course is optional, but recommended.
The final test will be the same for every student, whether attending the
course or not.
If Health Laws and University regulations allow, teaching activities,
teachers office hours’, and exams may take place online (in whole or in
part). For any further information and updates, please refer to the
University website.

Evaluation methods

Verification of learning:

In order to evaluate students’ learning, oral tests will be provided.
Oral tests will be assessed according to the following criteria: knowledge
of the subject, ability to organise and report the subjects grasping their
patterns; ability to interpret and analyse the policies and the managing
tools of human resources; business lexicon competence; correctness and
relevance of the presentation; coherence, strength; critical approach
towards suggested issues.
The oral test will cover the entire coursework and it will be successfully
assessed with the minimum mark of 18 out of 30.
If Health Laws and University regulations allow, teaching activities,
teachers office hours’, and exams may take place online (in whole or in
part). For any further information and updates, please refer to the
University website.

Contacts/More Information

Student services and office hours are held on Thursdays from half past
ten to half past twelve.
The University lecturer will have office hours in her office located in
Chieti campus.
Students can contacts the aforesaid lecturer by her e- mail address:
paola.giansante@unich.it

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree