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BUSINESS AND SOCIAL MEDIA STRATEGIES Single discipline educational activity
Course Sheet Academic Year of enrolment:
Professor and Collaborators:
Hours of classroom activity:
Prerequisites:
Basic knowledge on Digital Marketing and Business Administration
Objectives Contents In the new digital economy, The Digital Marketing Manager is a pivotal figure to align the business strategy and the social media strategy. He uses knowledge and abilities about exploring, defining, implement and evaluating business strategies.
Extended Syllabus Exploring Business Strategies
Recommended Bibliography Compulsory reading
The selected case studies and any other material will be communicated and provided during lessons and uploaded on the teacher website (http://elearning.unich.it/ .)
Methods of Provision Teaching Methods The course will be organized in modules of lectures, examination and discussion of business cases and autonomous/guided resolution by students of real social media strategy cases, as well as seminar sessions with the intervention of privileged testimonials. The model “L’Ascolto” will be used to improve the course. The model is an experimental system to enhance university teaching continuously.
Evaluation methods Verification of learning:
Written - results into grade out of thirties. Students will answer 15 open-ended question (2 hours) to test capacity to apply knowledge and understanding.
Contacts/More Information ERASMUS students should contact the teacher for the syllabus
