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HISTORY AND TOURISM ECONOMY Single discipline educational activity
Course Sheet Academic Year of enrolment:
Professor and Collaborators:
Hours of classroom activity:
Objectives
Contents First part
Tourism and economic development: an open problem. The beginnings of tourism. The birth of modern tourism. The second post-war period: from mass tourism to postmodern tourism. Tourism in the world. Italy: a country with widespread tourism. Development models and regional profiles of tourism in Italy. The evolution of the tourism organization: hotels, travel agencies and tour operators. International tourism and national tourism, tourism in the 21st century.
Second part
Microeconomics of tourism: Rational consumer choices and the purchase of tourist goods; Market demand and tourism demand; The choices of the business oriented to maximize profit and the tourism business; The market offer and tourist offer; Market configurations and tourist markets;
Economic and tourism policy: Microeconomic policies; Macroeconomic policies.
Extended Syllabus The history of tourism.
The journey to Italy in the nineteenth century. In search of well-being. International tourism and national tourism. Regime tourism, popular tourism. Italy in mass tourism.
Introduction to the economy of tourism: definitions and contents. Tourism in the economic system: the tourism sector; the demand approach and input-output analysis; tourism in the national accounts; employment in tourism. The tourist as a consumer: the purchase of the tourist product; the choices of the tourist-consumer. Production in tourism. The holiday production and distribution companies: the tour operated; travel agencies. Tourist markets: organization; product differentiation; asymmetric information; advertising.
International tourism. sustainable tourism.
Recommended Bibliography -Berrino A., Storia del turismo in Italia, Bologna, Il Mulino, any year of edition.
-G. Candela, P. Figini, Economia del turismo e delle destinazioni, Milano, McGraw-Hill, any year of edition.
Teaching Methods The course is divided into 72 hours of frontal teaching which will cover
theoretical topics developed by the teacher.
Evaluation methods Verification of learning:
The verification of the preparation of the students will take place through
an interview (oral exam) on the subjects covered by the teaching. The
final grade is based on a 30 -point scale.
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