"G. d'Annunzio"
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knowledge of the principles of economics. Business Plan Preparation.
Deepening of some principles of economy that allow to understand the functioning of the economic system. Knowledge necessary to develop design projects with particular reference to the financial feasibility of production processes.
Main economic topics (market economy; consumer choices, business goals, costs) Financial calculation Business plan (Summary; Business Description; Market Analysis; Product or Service Analysis; Competition; Management; Finances; Supporting Information)
Bove A.E. , Il Business Plan, Hoepli, 2012. Katz M.L., Rosen H.S., Microeconomia, McGraw-Hill, 2015.Bove A.E., Roncaglia A., La ricchezza delle idee, Storia del pensiero economico, Editori Laterza, 2003.
ex cathedra lessons practical work business plan process workshop
oral exam on the topics covered during the course and examination of the business plan report
