The module introduces the theories, concepts and method of structural, generative and interpretative semiotics applied to design. The aim is to acquire knowledge based on the definitions and meanings of structural and interpretative semiotics, on the terminology, tools and the most relevant semiotic theories in the field of communication and design, and on the skills related to analysis and evaluation of the communicative coherence of a project.

The aim is to acquire knowledge based on the definitions and meanings of structural and interpretative semiotics, on the terminology, tools and the most relevant semiotic theories in the field of communication and design, and on the skills related to analysis and evaluation of the communicative coherence of a project. Upon completion of the module, students will have to be able to explore in a transversal way the signification processes with which advertising and design are constituted, trying to combine structural linguistics and design action, revealing the strategies implemented within the communication processes and / or signification, reproducing the ideology at the base of mass society and culture, offering a perspective on the society that has the object itself as its point of origin, showing how some stylistic choices are bearers of precise social and cultural meanings. Students will therefore have to show a critical competence in reference to semiotic theories, to the analysis of languages with particular reference to design and to be able to explore a specific case study, developing a possible application from theory to practice through project work.